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Let’s talk about retention and its evil twin, churn. Once you’ve acquired a customer, there are different ways you can encourage them to stick around. We love seeing proactive measures, like using email as an extension of your product experience. And there’s the reactive ones, like informing customers of payment and billing issues. Turns out that both are important aspects of growing your business and keeping it healthy—and in this newsletter, we share lots of ideas for how you can put your emails to work to do just that.  Let's dive right in. 

We’ve teamed up with our friends at Stripe to build a Postmark app for Stripe’s brand new marketplace. The app will become available in just a few days but we’re so excited about it that we thought we’d share a sneak preview. 

We recently did a deep dive into dunning emails—what they are and how they can help your business. Hot off the heels of those resources, we’ve also created a template you can use to set up your own dunning emails.

If you’re looking to improve churn in your product and retain customers, give our newest template a look!

Speaking of templates, do you ever find yourself in need of some inspiration for creating the email messages that are sent from your application or service? Sometimes it’s helpful to see a good example to get some fresh ideas of your own.

We recently shared 8 transactional email examples that should help you with almost any type of message you'd need to send. And these aren’t random, imaginary examples—these are the actual emails we send. We’re excited to share a little of how we use Postmark ourselves!

In our latest customer case study, Blue Cat Reports shares how they used Postmark to help grow their business. Noticing that customers started to abandon their product, CEO Robin Warren and his team set out to find why. They discovered that although customers found the reports generated by their product to be helpful, logging into one more web application was enough friction that customers stopped using the service.

The solution? Delivering those reports to the customer’s inbox. Check out the full story of how Robin and his crew put Postmark to work for themselves.

Familiar with BIMI? We talked about what it is and why it’s important for brands to understand a while back. Since Apple Mail will start supporting BIMI in iOS 16, iPadOS 16, and macOS Ventura, we’re back with an update.

We’re excited about this change as it will lead to an improved email experience for Apple users. 💯

That’s it for this issue. But one last question before we sign off. Do you have any great examples of…

• A transactional email you’ve sent that was super successful, or that you’re simply proud of creating?
• Or a unique or fun way you used Postmark to create success for your business?

We’d love to hear these kinds of stories and share them with our wider community. If you’ve got an example, hit reply and send ‘em our way. And thanks in advance for sharing 🙏

-cb